Services / Print & Graphic DesignVisuals that stop
the scroll.
Print collateral, campaign assets, clothing graphics, and marketing materials — designed for the real world, not just the mood board. Built to work in print and on screen, with production in mind from the very first brief.
The approachI come from environments where visual design had to drive commercial outcomes. At Restoration Hardware and Arhaus, every design decision was also a business decision — a piece had to attract attention, communicate clearly, and move product. That discipline is in everything I design today. Which is why it tends to feel more considered than work produced by someone who has only ever made things look pretty.
Design that has to work — not just look good in a mockup.
What I offerPrint, digital, and everything in between — designed with purpose from the first brief.
Print Collateral
Brochures, flyers, menus, business cards, and stationery — designed for the press and built with production specifications from the start. No last-minute surprises when the files go to the printer.
Campaign Creative
A suite of coordinated assets for a launch, promotion, or seasonal campaign — designed together so everything looks like it came from the same place. Because it did.
Marketing Graphics
Social media graphics, email headers, digital ads, and web banners — sized correctly, on-brand, and designed to perform in the feed rather than just look good in a presentation deck.
Clothing Print Design
Graphics, logos, and artwork for clothing and merchandise — designed for the specific constraints of garment printing. Screen print, DTG, embroidery, and heat transfer files, delivered print-ready for your manufacturer.
Poster & Event Design
Event posters, exhibition graphics, and large format design — made to be seen from across a room, with the hierarchy and visual impact that demands.
Social Media Templates
Editable template kits in Canva or Adobe Express that your team can use to create on-brand content without needing a designer for every post. Consistent without being repetitive.
Print DesignDesigned for the real world, not the screen.
Print design requires a different kind of attention — colour profiles, bleed and trim marks, paper stock considerations, and the reality that what you see on screen is never exactly what comes off the press. I have been working with print specifications long enough to know where things go wrong, and how to prevent it.
Every print file I deliver is press-ready — CMYK colour profile, correct bleed and safe zones, and a clear specification sheet for your printer. No back-and-forth, no surprises.
Brochures, flyers, and product sheets
Print designs for clothing lines or merchandise
Menus and hospitality materials
Large format — posters, banners, signage
Campaign & Marketing DesignA campaign that looks like it came from one place.
The thing that makes a campaign feel professional is not any individual asset — it is the consistency between them. The same visual language across the poster, the social post, the email header, and the landing page. When everything looks like it belongs together, the brand feels bigger than it is.
I design campaign suites from scratch — not adapted from templates — with a bespoke creative direction that fits the specific product, moment, and audience. Every asset is cut to the sizes and formats you actually need.
Product launch and promotional campaigns
Seasonal marketing and event promotion
Social media suites — all platform sizes
Email campaign graphics and headers
Digital advertising — static and animated
Clothing Print DesignGraphics that wear
as well as they look.
Clothing print design is a different discipline from standard graphic work — what looks good on screen does not always translate to fabric, and what prints beautifully on a t-shirt requires a completely different approach to colour, resolution, and file format than a brochure or a social post.
I design graphics, logos, and artwork specifically for garment printing — built to the exact specifications your manufacturer needs, whether that is screen printing, DTG, embroidery digitising, or heat transfer. No reformatting, no guesswork at the print end.
T-shirt and apparel graphics — front, back, and sleeve placements
DTG (direct-to-garment) artwork — high resolution, RGB optimised
Merchandise and branded product design — hats, tote bags, uniforms
Coordinated clothing ranges — consistent across multiple garment styles
How it worksThe print and graphic process, step by step.
01
Brief
I start by understanding what the piece needs to do — not just what it should look like. Who is the audience? Where will they encounter it? What should they feel, and what should they do next? A good brief saves significant time later.
02
Direction
I develop a visual direction — concept, colour, typography, and layout approach — before committing to a full design. You review and approve the direction before we go further, so revisions happen at the right stage, not the wrong one.
03
Design
I build the full design with production in mind from the start — correct specifications, real content, and every format you need. No placeholder text and no last-minute resizing surprises.
04
Delivery
Press-ready PDF for print, optimised files for digital, and editable source files in your preferred format. Everything labelled, organised, and accompanied by a clear specification guide if you are taking files to a printer.
"The thing that makes a campaign feel professional is not any single asset — it is the consistency between all of them."
— Alexandra GibsonCommon questionsEverything you want to know before getting in touch.
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Yes — and I would recommend briefing both at the same time. Designing print and digital assets together means the creative direction is unified from the start, rather than adapted after the fact. I deliver each in the correct specification for its intended use.
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The name of your manufacturer or print method (screen print, DTG, heat transfer, embroidery), the garment colour or colours you are printing on, and any brand assets you already have — logo, colours, and fonts. If you do not have those yet, we can sort a brand foundation first. I will ask about placement, sizing, and any colour limitations specific to your printer before I start designing.
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Absolutely. Most print and graphic projects involve working within an existing brand — I use your existing logo, colours, and fonts as the foundation and design within that system. If you need anything extended or refined along the way, we can discuss that too. -
Print files are delivered as press-ready PDFs with correct CMYK colour profile, bleed, and trim marks. Digital files are delivered in RGB, sized and optimised for their intended platform. Source files — Adobe InDesign, Illustrator, or Photoshop — are included in full-project engagements.
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Yes — for clients who want ongoing flexibility without needing a designer for every post, I design master templates and convert them into editable Canva files. The templates are locked enough to stay on-brand and open enough to be genuinely useful.
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Sometimes, depending on my current schedule. Rush work — anything needed in under 72 hours — carries an additional fee. The best way to find out if I can accommodate a tight timeline is to get in touch as early as possible.
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Absolutely — that is often the best time to reach out. A lot of my best projects have started with a client who said "I know something is not working but I am not sure what." Figuring that out together is part of what I do. Send me an email and we can take it from there.
Let’s bring your vision to print.
From brand identity to large-format graphics — every project starts with a conversation. Tell me what you're creating and let's make it unforgettable.